# Clara Villafañe — product designer for complex software

I design software products that businesses are proud of, developers enjoy building, and customers want to use. I work with founders and product teams to define new ways of doing software, from zero-to-one direction to clearer expert workflows and thoughtful AI.

## Work with me

[Product design services](https://claravillafane.com/work-with-me/) — partnerships and full-time roles for complex software.

## Selected case studies

- [Making complex finance feel clear](https://claravillafane.com/case-study/rillet/): At Rillet, I helped design an AI-native ERP from the ground up: flexible data tools, accounting decisions captured at the source, and workflows that adapted as customers grew.
- [Elevate your mobile experience](https://claravillafane.com/case-study/reo-mobile-experience/): With REO we disrupted the real estate market in Germany. With a team of four product designers, we created easy-to-use software for the workflows of real estate professionals and their clients.
- [Enhance client interactions with automated workflows](https://claravillafane.com/case-study/ev-customer-portal/): I led the design of Engel & Völkers Commercial’s AI-powered customer and broker portals, connecting property information, automated valuations, and transaction updates.
- [Impactful solutions within tight timelines](https://claravillafane.com/case-study/bond-sensorberg-micromobility/): From a fleet management system to an e-bike app for delivery drivers, I took ideas from research to launch while working closely with product and engineering.
- [Unique designs for a powerful online and offline presence](https://claravillafane.com/case-study/branding/): Brand identities, high-performing websites, and physical materials that help companies communicate clearly and turn attention into action.

## About

My background in business and finance complements my design work. I have worked on accounting, real estate, and mobility products, from early product definition through implementation and iteration with customers.

## Contact

For project or hiring inquiries, email villafane.clara@gmail.com, [schedule a short call](https://calendly.com/villafane-clara/30min), or [connect on LinkedIn](https://www.linkedin.com/in/claravillafanesanz).