# Product design for complex software — Clara Villafañe

I partner with founders and product teams to define new ways of doing software. Together, we can turn intricate work into clear, distinctive tools that people trust and enjoy using.

Available for focused design partnerships and full-time product design conversations.

## Where I can help

### Define a product from zero

Find the real customer problem, shape a strong product point of view, and turn uncertainty into a focused first experience.

### Simplify complex workflows

Make dense data, decisions, permissions, and handoffs easier to understand without stripping away the control expert users need.

### Apply AI with judgment

Use automation where it removes repeated work, make its decisions understandable, and test the experience against real customer tasks and data.

## Selected work

- [Rillet](https://claravillafane.com/case-study/rillet/): Helped shape an accounting ERP from the ground up as the company grew from seed stage to a $1 billion valuation.
- [Engel & Völkers Commercial](https://claravillafane.com/case-study/ev-customer-portal/): Designed connected broker and customer portals for complex real estate work.
- [REO](https://claravillafane.com/case-study/reo-mobile-experience/): Designed mobile and web workflows for real estate professionals with frequent customer testing.

## How I work

I begin with the decisions people make in their work, prototype a clearer way forward, test it with customers, and refine it with engineers through implementation.

## Contact

For a project or role, share what the product does, who uses it, and the problem to solve. Email villafane.clara@gmail.com, [schedule a short call](https://calendly.com/villafane-clara/30min), or [connect on LinkedIn](https://www.linkedin.com/in/claravillafanesanz).