Hola! I’m Clara

I design software products that businesses are proud of, developers enjoy building and customers want to use

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I turn complex work into distinctive tools that empower people in their work. At Rillet, I helped shape what an ERP can be from the ground up, disrupting industry standards and legacy systems. With AI-powered execution and an ambition to simplify the complex, I bring a unique perspective to new projects. My blend of skills lets me understand business goals and translate them into distinct, user-centric solutions that drive results.

Work

01

Product Design

Accounts Payable

Bills

Entity: Berlin ×
VENDOR / DESCRIPTIONAMOUNT
Northline StudioAnnual product research subscription$8,400.00
Atlas OfficeWorkspace equipment$12,000.00

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AI-native accounting ERPLatest work

Making complex finance feel clear

Rillet logo

At Rillet, I helped shape an AI-native ERP from first principles: understand the accountant’s decision, connect it to its downstream consequences, and make the result visible in real time. This systems approach guided the product as Rillet grew from seed stage to a $1 billion valuation.

  • Real-time accounting, from source to report
  • Opened new ARR opportunities beyond SaaS
  • Built as Rillet grew from seed stage to unicorn
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Real Estate B2B

Elevate your mobile experience

REO logo

With REO we disrupted the Real Estate Market in Germany. With a team of 4 Product Designers we created an easy-to-use software catering for the industry-specific needs and workflows of real estate professionals and their clients.

  • Features co-designed with customers
  • 37 % switched from legacy competitors
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Real Estate B2C

Enhance client interactions with automated workflows

I played a leading role in designing Engel and Voelkers Commercial's AI-powered customer portal, which automates time-consuming tasks like market valuations, listing generation, and property recommendations. This frees up their employees to focus on what matters most: their clients. The result? Increased customer satisfaction and more buildings sold.

  • Features that enhance focus
  • 45% shorter deal closing
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Engel & Völkers Commercial portal shown on a laptop
02

New launches and brand identities

MobilityFinance

Impactful solutions within tight timelines

BOND logo

Leveraging my expertise in designing projects from concept to launch, I deliver intuitive designs and successful products across different industries (for start-ups to established corporations).

For example, I spearheaded the design of a new e-bike app and branding materials for Bond´s growing customer base (delivery drivers), within a tight one-month timeframe. This involved actively collaborating with the tech team, defining and testing user flows, prototyping the app, and ensuring clear communication with developers throughout implementation and iterations.

  • Live in 1 month
  • 84% customer retention
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03

Design of Websites and Commercial Materials

Private EquityBeauty

Unique designs for a powerful online and offline presence

Tell the world who you are with a distinctive brand and a website that turns interest into action. I use product thinking, visual craft, and AI tools such as Codex and Claude to build fast, accessible experiences that are easy to find and easy to use.

  • Distinctive brand systems
  • Websites built to convert
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Got2b foundation and eyeshadow packaging on a pink background

About me

Clara Villafañe seated outdoors

Software tools aim to simplify our lives, yet I often think, “This can be done better.”

I’m at my best when the answer is not yet clear. I can turn uncertainty into a starting point: understand the customer’s work, find the most valuable problem to solve, and give a new product its first coherent shape. At Rillet, I helped design an AI-native accounting ERP from the ground up as the company grew from seed stage to a $1 billion valuation. That experience showed me how thoughtful choices in complex workflows can help shape an industry’s future.

My background in business and finance complements my design craft, and fluency in German, Spanish, and English helps me work across teams and markets. I bring that perspective to zero-to-one products in finance, real estate, and mobility, using AI tools to explore and build quickly while staying close to the people who will use the result. I care deeply about the quality of my work and about creating software that remains useful as the business grows.

In my free time, you’ll find me watching architecture videos, designing apartment interiors for friends, and swimming or kitesurfing in the Dutch sea—when it’s not freezing.

View CV